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3 Teams Member
A dynamic gamification website created for XL's marketing campaigns, engaging users with interactive experiences and reward-driven participation to boost brand awareness and customer loyalty.
Project Challenge:
XL Circle was developed for a gamified marketing campaign under XL Axiata. The challenge was to build an engaging and shareable platform that could handle large-scale participation with anti-abuse measures. It included interactive mini-games, creting template pict with your fam, and social sharing to boost engagement. The platform successfully balanced fun and reliability during the campaign’s high traffic peaks.
Steps:
- Register and accept T&C.
- Upload group picture.
- Drag and drop the face pict to the template.
- Share generated img to your group.
Tech / Framework:
- Next.js + TypeScript
- html2canvas (share image)
- Tailwind CSS
- DndKit
- FaceApi
- Zustand
- Suapabase
Achievement:
I built the resposive UI/UX across all device, make face detection and auto cropping feature, and also exporting or download function. Achieved high traffic reaching millions of users and significantly increased new user acquisition.
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